About Thor Pettersen

Thor was the first to (legally) put music on the mobile phone and the first to integrate mobile music in a social network (Microsoft IM) with partners Sony Music (then BMG) and Microsoft MSN back in June 2004.
From acquiring 85 000 subscribers in a month when launching music to mobile phones to today’s complex social media, Inbound Marketing and SEO – he believes in a programmic approach to digital communication.
After discovering Distributed Ledger Technology (DLT) 3 years ago – Thor is convinced that anything that requires paper based proof today will be digitalized with DLT in the (near) future.

Rebooting the music industry is his first goal…

If I don't ask, they can't say yes!

Guy Fletcher – Man of Music…

A well-deserved tribute to Guy as chairman of PRS for music as he is stepping down. Today his last day as chairman. Monday, he is officially Executive chairman of Internet Music – the digital “equivalent” of PRS for music. The whole article is about his journey in music, concluding with the future: Recent years [...]

By | 2017-01-16T03:05:25+00:00 January 16th, 2017|Blockchain, Blog, Music|0 Comments

Owners of 7 billion $ wanted – missing in the back catalogues.

The principle of global copyright management on behalf of music creators has been with us for over 150 years. Beginning in 1850 with SACEM in France, there are now 225 collection societies in 118 countries. The global music market, whilst dominated by Anglo-American repertoire requires bilateral, reciprocal agreements between ALL societies and an extremely [...]

By | 2017-01-16T02:54:25+00:00 January 16th, 2017|Blockchain, Blog, DLT, Music|0 Comments

Registration – Release and Licensing.

The music industry continues to grapple with the world of digital commerce and appears to be struggling to make sense of it. …. It is extremely difficult for composers and songwriters to make a living.  Old industry conventions, based on the monetising of performing and mechanical rights have remained unchanged for many decades. In the online world, there is [...]

By | 2017-01-16T02:45:08+00:00 January 16th, 2017|Blockchain, Blog, DLT, Music|0 Comments

Rebooting the music industry…

It's time to be serious. I have since 2006 carried a dream - all creators of music should get fully paid for their work. In 2006 I called it (when first defined) "The digital clearing house" today it's called Internet Music and under Internet Music Now we will over the next year invite everybody with [...]

By | 2017-01-16T02:43:45+00:00 January 16th, 2017|Blockchain, Blog, DLT, Music|0 Comments